LIVE MUSIC · STRATEGIC REVENUE MODEL

Live Event Residency Model©

by Oriol Guitart

Compare one large-venue show versus multiple shows in a mid-size venue, and quantify the revenue impact of fans who attend more than once, distinguishing between anonymous and identified RPA.

Residency configuration

Single-show mode: residency logic is inactive. The model shows standard single-show RPA.
Show 1

Event context

Artist & tour
Location
Currency & year

Base revenue parameters

Ticket face value€
VIP premium (avg uplift over face value)€
VIP share of audience%
Merchandising per attendee€
F&B per attendee€
Digital add-ons per attendee€
Base venue capacity (mid-size)attendees
Sellout rate%

Base RPA: Single Show

Ticket revenue€0
Merchandising€0
F&B€0
Digital add-ons€0
Total RPA€0
Base parameters modelled after the Live Event RPA Calculator©: the single-show reference tool.
Summary
€0
Anonymous RPA
€0
Identified RPA
€0
Box Office
Ticketing only (incl. VIP)
€0
Total Cycle Revenue
0%
Multi-show Fans
Live Event Residency Model©: Scenario Report

Untitled scenario

Currency: €
Generated 11 July 2026

1. Setup & format parameters

Number of shows1
Performance windowConsecutive shows
Mid-size venue capacity0
Large venue capacity (Scenario A)0
Sellout rate0%
Tickets / show (mid-size)0
Ticket face value€0
VIP premium / VIP share€0 · 0%
Merchandising / attendee€0
F&B / attendee€0
Digital add-ons / attendee€0
Base RPA (single show)€0

2. Revenue Model

ShowTicketsAnonymous RPATickets rev.VIPMerchF&BDigitalRevenue
Per show0€0€0€0€0€0€0€0
Total cycle (1 show)0€0€0€0€0€0€0€0
€0
Anonymous RPA
€0
Identified RPA
€0
Total cycle revenue
0%
Multi-show fans

RPA uplift from identification: €0.

3. Fan Segments

Single-show fans
Share of unique attendees100%
Unique fans0
Avg spend / person€0
Revenue contribution€0
Multi-show fans
Share of unique attendees0%
Unique fans0
Avg shows attended—
Avg spend / person€0
Revenue contribution€0
Repeat-show spend behavior (vs show 1)
Ticket price0%
Merch spend0%
F&B spend0%
Digital add-ons0%
VIP upgrade propensity0%
Repeat-show RPA€0

4. Format Decision

Scenario A: One show, large venue
Shows1
Capacity0
Tickets sold0
Anonymous RPA€0
Identified RPA— (single show)
Total revenue€0
Scenario B: 1 show, mid-size venue
Shows1
Capacity / show0
Tickets sold0
Anonymous RPA€0
Identified RPA€0
Total revenue€0
Both scenarios generate equivalent revenue.
RPA differential: Identified RPA €0 vs single-show RPA €0.
Revenue premium of residency format: €0 (+0.0%).
Recommendation based on revenue only. Cost structure (venue rental, artist fee, production, insurance) is not factored in.