Live Event Residency Model©
by Oriol Guitart
Setup
Fan Segments
Revenue Model
Format Decision
About
$268
Anonymous RPA
$294
Identified RPA
$9,152,013
Total Cycle Revenue
10%
Multi-show Fans
Event context
Artist / Tour name
City / Market
Currency symbol
Base revenue parameters
Ticket face value
$150
VIP premium (avg uplift over face value)
$280
VIP share of audience
8%
Merchandising per attendee
$45
F&B per attendee
$35
Additional experiences per attendee
$18
Base venue capacity (mid-size)
18,000 attendees
Sellout rate
95%
Base RPA — Single Night
Ticket revenue
$172
Merchandising
$45
F&B
$35
Additional experiences
$18
Total RPA
$270
Base parameters modelled after the
Live Event RPA Calculator©
— the single-show reference tool.
Residency configuration
Number of nights
1
2
3
4
Performance window
Consecutive nights
Within 5–6 days